AI-powered Wipro for Media
Stay on top of the user experience with next-gen digital solutions that wow audiences and optimize costs
Wipro’s Media Unit has transformed the operations of some of the world’s leading Internet, publishing, broadcast, entertainment, sport, advertising, education and information organizations. Our one-stop offerings have, time after time, delivered simplified and scalable solutions that enable a next-gen digital user experience, cost optimization and business-model innovation.
While there is no cure for cognitive bias, there are thankfully many ways in which technology can help in the identification and verification of fake news. The articles explores the way forward.
In the media and entertainment industry, there has been an explosion of content, new channels of engagement such as augmented realty and virtual reality, and the inevitable shift to digital.
Build an experience layer to enable a single view of the student and provide insight-driven recommendations.
Digital transformation” is the buzzword floating around business today. It has many definitions and means different things to different people.
In today’s fast-paced world, students, staff and faculty members as well as alumni expect information and services to be instantly available on any device.
A holistic, end to end approach is critical for a VR initiative to succeed and show acceptable ROI
Programmatic trading is a game changer in the advertising ecosystem providing transparency, exclusivity in targeting, reducing operationalcosts and better ROI.
Make your content work for you and generate additional revenue
Universities can improve outcomes in learing, retention, recruitment through predictive analytics
Leverage consumer presence across devices and target the right custoemer segment
Explore how to build closer, relevant relationships with your customers through more meaningful marketing
This paper helps in identifying and decoding user preferences in DTV market segments
This article takes you to experience-led, data-driven, open platform-based model in media
In July 2019, 16-year-old American Kyle Giersdorf bagged US$3 million in prize money, after winning the solo finals event of the Fortnite World Cup 2019.
The media industry continues to evolve rapidly due to the growing number of delivery channels and consumption devices.
A glance at the news publishing industry & the challenges and opportunities that lie ahead.